Rubab Khan | Social Media Manager
About: Rubab Khan, SMM of governmentschemes.pk
Meta & TikTok certified pro Rubab Khan simplifies Pakistan govt schemes. 7+ yrs experience. Join official alerts – never miss loan/scholarship!
🚀 Digital Mission
“Transforming complex government schemes into viral awareness – because no Pakistani should miss benefits due to lack of information.”
🔥 Profile Snapshot
| Role | Social Media Director & Public Awareness Strategist |
|---|---|
| Experience | 7+ Years Digital Campaign Management |
| Specialty | Government Scheme Dissemination & Citizen Engagement |
| Impact Metric | 2.5M+ Pakistanis Reached Monthly |
| Content Philosophy | “If it’s not shareable, it’s not actionable” |
💡 Why Rubab’s Strategy Wins
“Our social channels don’t just inform – they activate:”
🏆 Digital Expertise
1. Awareness Architecture
- Viral Campaign Designer: “Ehsaas Rashan Riayat” WhatsApp campaign (1.2M shares in 72 hours)
- Platform Specialist: Facebook/Instagram (Meta Blueprint Certified), TikTok Gov Partnerships
- Accessibility Champion: Urdu/English/Saraiki multi-format content
2. Government Partnerships
3. Crisis Response
- Flood Relief 2022: Coordinated real-time scheme alerts to 400K affected families
- Pandemic Support: “COVID Financial Aid Now” chatbot (35K queries resolved)
✅ Content Verification Protocol
*”Every social post passes our 3-layer accuracy check:”*
- Editorial Review
Cross-verified with Nadeem Sager’s banking team - Government Approval
Pre-cleared by relevant ministry communications wing - User Testing
Validated with focus groups from target demographics (farmers, students, SMEs)
📱 Channel-Specific Strategies
| Platform | Rubab’s Approach | Success Metric |
|---|---|---|
| Live Q&As with ministry officials | 1.4M monthly engagements | |
| Scheme checklists + direct apply links | 500K+ broadcast list subscribers | |
| TikTok | 60-sec “Scheme Explainers” in Urdu | Viral: Avg. 250K views/campaign |
| Twitter/X | Real-time deadline alerts + application hacks | Official partner badge |
🌟 Campaign Highlights
- #KamyabJawanApplyNow: Drove 25K+ loan applications in 30 days
- “Scholarship Drop” Series: Helped 7,200 students secure funding
- “1-Minute Scheme Summary”: Awarded TikTok’s #EduForAll Prize 2023
- “Apply From Home” Initiative: 63% rural reach via simplified video guides
📜 Rubab’s Communication Manifesto
*”When we made the ‘Solar Panel Scheme’ explainer go viral in South Punjab villages, I saw how digital access equals opportunity. My team now creates content that works on 2G networks and basic phones – because financial inclusion starts with information inclusion.”*
– Rubab Khan
Reach me directly:
info@governmentschemes.pk
“I read every email myself and respond within 48 hours.”
